By: Erin Smith
Money is Green for a Reason
There is a surge of people trying to live sustainably. We face threats of climate change, groundwater depletion, pollutants from mass manufacturers, and carbon emissions. The danger of climate change is very imminent and a bit daunting.
Along with the world, New York Times discussed the recent unveiling of an art project on Metronome’s clock that faces Union Square in Manhattan. The two artists, Gan Golan and Andrew Boyd, set the clock to 7 years, 103 days, 15 hours, 40 minutes, and 7 seconds. This is the amount of time we have until the effects of global warming are irreversible based on calculation by the Mercator Research Institute on Global Commons and Climate Change.
Read the full article at: New York Times
Sustainability Sells
Sustainability provides more than just responsibly sourced goods and job opportunities. Based on recent reports, products deemed “sustainable” are more likely to sell. These studies compared three different product categories: chocolate, coffee, and bath products.
Source: Nielsen Answers on Demand (Health and Wellness Characteristics) and Nielsen Product Insider, powered by Label Insights | Total US FDMx | 52 weeks, period ending March 24, 2018 vs. a year ago
The graph above illustrates that products with certain sustainability attributes outperformed the growth rate of total products in their respective categories. The sustainable products made more money than the regular products. Think about that. Even with a smaller market share, the sustainable products managed to have higher sales growth.
This is significant because one simple fact differentiated these products: one was sustainably created. People are beginning to search for those holistic products because they like to know they are making a difference. There is great opportunity for businesses to pursue sustainability initiatives.
Partnering with The Carbon Offset Company
From the report published by Nielson above, it is set in stone that sustainable practices are the road to be taking. Not only will your business flourish, but you will be making a difference in the world. Every single action prolongs the time we have on our irreversible damage clock.
Partnering with The Carbon Offset Company is one of the easiest ways you can make that sustainable difference for your business. Here is how:
· Fill in all your information for a consultation
· Work with us to develop a plan to eliminate your carbon emission
· Drive more sales to your business from a growing base of eco-conscious consumers
· Plant trees!
We have already partnered with some amazing companies that have a goal to reduce their emissions and make a difference in the world. With just two businesses alone, we’ve planted a little over 2,000 trees and provided 20 days of employment to those in need. It’s your turn to join this movement!
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